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It is common problem to any online business today because internet users are impatient and zap through sites quickly. They like to have everything at their disposal right away. To respond to their needs and to improve searching, a new system has been set up: layered navigation. It is currently defined as one of the most major advances of search tools.
1. What is faceted navigation ?
Layered navigation allows you to search by product characteristics. These are chosen by online retailers and depend on their type of business. To illustrate what this search system represents,
The choice of search criteria has an important role: they must be pertinent to the storeâs type of business, otherwise the user will be confused. You should additionally know that layered navigation principally concerns businesses offering a vast selection of products.
Layered Navigation for magento store
2. Why adopt this new system?
To simplify user navigation
Classic navigation incites the user to look for a specific product with the help of a research system with classic categories; he or she chooses a product category the model, then the price, and then the color.
On the contrary, with layered navigation, the user can begin by selecting the criteria important to him and then instantly have a selection of products that fit his expectations.
Moreover, this type of navigation is more intuitive and pleasant because the client can navigate within the catalog according to the characteristics that interest him the most. They can also quickly modify the characteristics of their search and adapt them to new criteria.
To increase sales and customer satisfaction
Layered navigation is more user-friendly, faster, and simpler, allowing clients to quickly find the product that corresponds perfectly to his or her needs. They thus wonât lose any time searching and will be quickly satisfied. As a result, theyâll be more likely to make a purchase, and your online sales will grow.
Now youâve understood just how beneficial this new search system can be for you and for your clients. Searching is simplified, the client is happy, and the purchase is made.
Currently, more and more companies use this new model of searching, such as Volkswagen, Superdry, and even Sephora! Follow their leadâdownload use this module natively include with Mage-Shop!
Managing your website’s navigation will not be a hard task any longer once you own this extension. You are totally able to customize it the way that makes your customers feel the convenience and effectiveness when browsing your product category to find their desiring product.
Only $39 check it now: http://www.mage-shop.com/magento-extensions/magento-layered-navigation.html