Congrats on the launch of your site! I hope that you’re making a lot of sells and making a lot of stomachs happy with your delicious chocolate.
After using the site a bit, here are some recommendations I had that you can implement to improve usability and conversions:
<b>1. Button and links should have a hover style to indicate a button and clickability</b>
When I hover over “Buy me”, the color doesn’t change nor there is any indication that this is a clickable button. Yes, the cursor changes into a hand-pointer, but this is very subtle and easily overlooked. Make buttons and links standout by changing the hover style and I promise that click-through and pages/visit will increase.
</b>2. Categories should have filters for sorting</b>
Take a look at this category: http://foreverscrumptious.co.uk/bulk-sweets/sweet-boxes.html
I would love to be able to sort by the following: Top-Rated, Most Purchased, Price
This adds a level of customization that allows the user to find exactly what she is looking for.
<b>3. Each product page should have cross-sells and up-sells</b>
Take a look at this page: http://foreverscrumptious.co.uk/bulk-sweets/sweet-boxes/lion-sports-mixture.html
You have a “Recommended Product,” however, it’s only 1 item that does not looked hand-picked for me. If you added, “People who bout this also bought...”, then it would increase the number of items per purchase.
If you tailored the “Recommended Product” for me, then I would have a greater chance of converting into a sale.
Hope this helps! If you have any questions, please reach out to me at any time
jun.loayza [at] Viralogy.com