Had a quick look at Jigsawstore.
Obviously the work involved in actually loading the products and sorting the products has been done. Thats the major effort I feel.
What would I improve? I think the design needs to be livelier, its very sterile. More colour, less white? The top says jigsawstore...welcome to jigsawstore. OK, get rid of the tagline, its not needed. Put a bigger better logo just saying jigsawstore?
Product scale? I know its sorted into number of pieces, but how big is the actual, finished jigsaw? Will it fit on a small or large table? I see the sizes are under \\\’additional information\\\’ but seeing as the initial description is tiny, why is there a need for \\\’additional info\\\’? Get rid of that, and keep it simple? ALl I really need to know is what is the picture, how many pieces, how big.
Checkout. This needs thought. Its all over the place. Its off-putting.Too many colours of buttons. Make it very obvious what you need to press. BIG orange checkout buttons REALLY improve sales.
Do you really need a \\\’company\\\’ field. Most of your customers will be personal?
Change the fax field to \\\’mobile\\\’. You really dont need the fax number do you? Anyone still use faxes?
Consider the various \\\’one page checkout\\\’ options.
I\\\’m not going to say my own site (www.octanesport.com) is perfect but we find our checkout works well. Use of colour really makes the site stand out. Things like that are really really important.
You have left off an \\\’r\\\’ in \\\’frequently asked questions\\\’ under \\\’customer services\\\’.
Your terms and conditions seem to be have been cut and pasted from another site? Why on earth would I need an on site technical inspection on a faulty jigsaw? Also, at the bottom it says you must return items with an RMA number, whatever that is? Why not just simply put the process in the first paragraph?
I know this critique may sound harsh, but ecommerce is so much more than just the technical setting up of the site and database. Imagine the site as a lively shop window, does your site convey that, or does it look sterile?
Good luck! Michael