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Why Magento User Should Sell on Amazon & How to Keep up with its Cyber Speed
 
nChannel
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Joined:  2012-02-28
 

If you are not yet selling on Amazon, what are you waiting for?  Amazon’s greatest appeal to sellers is its reach and sustained growth. In the second quarter of 2013 Amazon reached 215 million active users and net sales increased 22% over the same period in 2012. You just can’t dispute those numbers. And if you think you are doing just fine with Google AdWords, think again. According to the Fast Company article, 30% of all product searches are done on Amazon compared to only 13% on Google, meaning people think of Amazon first when they are looking to purchase a product. If you want to be found, you need to be where the buyers are searching.

Of course, no sales channel is perfect.  Margins are slim on Amazon and sellers are little more than suppliers as their brands are not at all showcased on its website. However, Amazon is still a great way to broaden your exposure and acquire new customers.

Full story: http://www.nchannel.com/2013/09/09/why-sell-on-amazon-and-how-to-keep-up-with-its-cyber-speed/

 
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