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How to do segmentation of my newsletter
 
evani.dk
Jr. Member
 
Total Posts:  10
Joined:  2009-06-19
Haderslev, Denmark
 

I am interested in giving my customers the option to sign up of different newsletter lists. I have an online pet shop and I am going to send separate newsletters to dog, cat, horse, reptile, rabbit and fish. To me it seems to that the customer only has the option to sign up for the general newsletter in Magento. I am thinking of using Mailchimp, because it provides me with the segmentation option and an embedded code. But that is not going to work to signup in the front-end, my account and the checkout page. I have thought of adding the url in the confirmation mail received after signing up for the newsletter in magento. But it is a bad solution.

Does anyone know how to add segmented newsletter lists in Magento?

 
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Creatiwebs
Jr. Member
 
Total Posts:  8
Joined:  2009-07-02
 

Hi there,

I have the same question and problem. I think there are two paths to solution. In both cases, I’m suposing you’re using Mailchimp syncronization extension, right?

1. Registering in Magento trough the New customer form, extending the number of fields (which is not easy) and creating the same fields in Mailchimp. The problem here is creating those new fields in the customer object at Magento and sending the information you collect at registration or new customer form to Mailchimp.

2. That each new customer registers themselfs trough Mailchimp and basic info (the same considered by Magento) passes to Magento. The problem here is that Mailchimp sync extension works only from Magento to Mailchimp, and not in the other direction.

In both cases, you would have all the information you need for segmentation at Mailchimp, which is great because you can send personalized mail campaigns from there… but, we have those issues reported by me above.

I have the feeling that there is a lack of functionalities which help to collect as much info from customer (basic info as demografic, geografic, preferences and orders history), to process it for segmentation and find new info (like Business inteligence) and finally sending accurate messages to each of them, hopefully trough Mailchimp.

Having that would be awesome! Is there something we have not discover yet?

Thanks everybody who could give some advice.

 
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