In my opinion, the best way to approach to do this is by going into your admin—catalog --- manage categories, here create a category like you would for a normal product. This will create a link a regular page for you. In display settings tab, you will see display mode ( here you can choose whether to show products or a static block), CMS block (this is the block you create under CMS—Static Blocks).
If you just want to create a page with written content, you just need to type in the description text are under the General Information Tab.
Here is a video so you can have a better understanding
I hope this can help you!
Jose A Valencia