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e coloca algo parecido com isso dentro da tag default
<reference name="left"> <block type="cms/block" name="cms_novobloco" after="-"> <!-- The content of this block is taken from the database by its block_id. You can manage it in admin CMS -> Static Blocks --> <action method="setBlockId"><block_id>novobloco</block_id></action> </block> </reference>