In my selection of 3rd party modules, I tend to keep an eye out for the forum spammers.
If you’re good you’re over in Connect, if you’re desparate and providing no support, just blatant ads here in the support forums, I avoid your product like the plague.
When I come in and the RSS feed has 20-30 zombie posts that have been resurrected by your ads, I put you on a list I have here for Total avoidance and word of mouth demotion. Ta ta!
Note: Several of the heaviest advertisers introduce severe issues when they’re added to your website. Caveat Emptor...