Hello and thanks for reading this thread.
My current situation: Right now I display the Price of an item in my Magento store. Everyone who comes to the store will see this price, retail customers and non-logged-in dealers. I have a special customer group that I created that is called “Dealers”. When a dealer logs in they still see the retail price but they also see some text that says “As low as: $xx.xx.
So for example, I have a product that retails at $23.95 but the dealer price is $19.95. When the dealer logs in, I would like that price to just say $19.95.
The reason for this is, some of our customers are getting confused as to what price is their price.
Any help/advice is appreciated.