I’m managing our website, www.staycold.co.uk , and I noticed that its search engine rankings dropped sharply after the first month of launch. No major changes were made so I set out to tweak it in minor steps to get it back where it should be.
So far I’ve
1. removed most of the redundant content (robots.txt & canonical links),
2. optimised individual pages with relevant content
3. monitored Google Webmaster Tools and Analytics.
I’ve noticed through the html code (I’m no expert) that we have around 120+ links on our main pages, even though a lot of them aren’t actually on the page itself. Many of these links point to pages that are not in any way relevant to the page!
Can someone have a quick glance through our main page or product ranges page?
My question is - is this something that our web designers did, or an issue with magento?
Here is a snippet of code that links to pages not related to the home page:
<span>Staycold Spare Parts</span></a><ul class="level2"><li class="level3 nav-4-1-1-1 first"><a href="http://www.staycold.co.uk/spares/brands/staycold/staycold-gt1700f.html" ><span>Staycold GT1700F Spare Parts</span></a></li><li class="level3 nav-4-1-1-2"><a href="http://www.staycold.co.uk/spares/brands/staycold/staycold-hd1140.html" ><span>Staycold HD1140 Spare Parts</span></a></li><li class="level3 nav-4-1-1-3"><a href="http://www.staycold.co.uk/spares/brands/staycold/staycold-hd520-spare-parts.html" ><span>Staycold HD520 Spare Parts</span></a></li><li class="level3 nav-4-1-1-4"><a href="http://www.staycold.co.uk/spares/brands/staycold/staycold-hd1360.html" ><span>Staycold HD1360 Spare Parts</span></a></li><li class="level3 nav-4-1-1-5"><a href="http://www.staycold.co.uk/spares/brands/staycold/staycold-hd580-spare-parts.html" >
Thanks to anyone willing to help! You would be doing me such a massive favor!!