Good keyword ranking and social media optimization will help you for increasing traffic on your e commerce website.Moreover content updation is more important since lack of information increases the bounce rate of the visitors..
You’ll want to make sure you have an easily navigable website so that users can quickly and easily get to the products they want. Make sure to provide related products in case they haven’t found exactly what they’re looking for.
Make sure your website is setup in a natural hierarchy of product categories to help with overall SEO. Make sure to clean up any duplicate pages or 301 them to the correct page. You can also use the canonical tag in your code to help tell search engines where the main page is.
Without more info on the website, it will be hard to tell you exactly what to improve.