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Magento is really not ideal from the point of view of SEO. Very many obvious functions are implemented not quite right. As a variant, you can try the ready extensions. For example, I use this one http://mirasvit.com/magento-extensions/advanced-seo-suite.html and very satisfied with results. There are a lot of similar extensions.
Or You can use only one extension for complete seo optimization setting that is SEO SuperMod
SEO SuperMod is a very demanding magento super extension to fulfill your magento store’s onsite and offsite search engine requirements. It helps you to work with product data feed for google, yahoo, bing, shopzilla etc.
This powerful magento extension also helps you to upload your sitemap automatically to different search engines.
With the help of SEO SuperMod you can set redirect rules and many other important components for your SEO need on the magento website.
SEO Supermod has been specifically designed to bring the entire SEO features that are compulsory for successful search engine promotion (SEP) of the magento web stores on to the market.
Duplicate or copied content is one of the biggest headaches for every SEO expert. And because of that search engine usually gets confused as to which page to give the page rank and which page to consider as the main. Identical contents can hurt your page title to a large extent but implementing and using iLoveMage SEO Supermod magento extension can reduce the amount of duplication.
As magento doesn’t have a SEO optimized sitemap generator,SEO Supermod is a must have magento extension to power your magento store. You will witness definite and drastic kick from organic search traffic once you implement this resourceful SEO magento extension on to your web store and thus taste a better rate of conversion.