Selling contemporary solid wood furniture
Gone for a fairly clean minimalist look. I think that gives greater emphasis to the product. People generally want to see furniture in context with a room environment (to gain a sense of proportion, etc.) so whenever possible I have ensured that there’s at least one additional product image to that effect.
I’m giving the home page flash banner a try as a means of hopefully quickly conveying the product ranges within the main screen real estate.
Will be doubling the amount of product ranges within the next week.