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Is design separate from the code?Should I hire programmer or web designer first?
Either hire one person that can do both, or hire them at the same time so they can work together.
If the designer is just designing, you’ll need someone else to implement the design. There could be programming involved in that. Unless the designer has worked with Magento before, they’ll have quite a learning curve to get the design implemented.
The same goes for the programmer for the new module, actually. Magento doesn’t do things like anybody else is used to.