My first impression was “busy”, but as I looked around the front page I thought it looked more like pockets of busy-ness spread out to cover a lot of space.
I’m not in your target market, but I couldn’t really tell what your site was about from looking at the front page. The word “bike” is used a couple of times (but not prominently) and “bicycle” is not used at all. There’s nothing recognizable as a bike to give a context for the rest of it. I would suggest putting a bike or two in the header or in the page background (instead of that pattern that looks out of place).
I tried a search after attempting to add a tag (it wanted me to login first) and it gave me a security warning about the information being sent over an unencrypted page. That’s annoying, but I think it would have done the same thing for anyone’s setup using SSL for the account login.
So, I searched for “blue” and got 41 matching products, but most of them didn’t look blue.
I clicked on the callout for the shopping cart, which was empty, and the four links in the footer all have the shopping cart URL (they don’t go anywhere). I tried going to other pages and they change to whatever page you are on. Pretty useless links.
The product “More Views” image window opens pretty small. I have to make the window bigger to see the image.
I didn’t look at a lot of the products, but I get the impression that you have to know what you are looking at because the product description doesn’t really tell you. One example is “Knog Frog Twinpack”. I have to just guess that it has something to do with mounting a light on your bike. You could probably clarify it easily for those shoppers that are just learning or are buying gifts. Don’t assume your customer knows what the product is.
I was looking for the Advanced Search, but didn’t find it anywhere.
I’m not sure I understand why there are four views. I see the background changes and the logo change, but are the products changing? Looks like the same menus, which are so long that I can’t tell if they are different. As a shopper, it’s a bit overwhelming and I would wonder if I have to check each of the four to see if the product I’m looking for is there. As a marketer, I see this as a bad thing because a confused customer doesn’t buy.