It’s now almost a year after the world saw the first stable release of Magento, and there was still no “definitive guide” to Magento SEO. A lot has been written on the subject, in the Magento forum and some blog posts, but nothing that gives a complete overview of this subject. It’s time to let all this knowledge and experience fall into one big piece; the definitive guide to Magento SEO.
Magento has a great Google XML sitemap generation tool (System > Configuration > Google Sitemap) which allows you to customise pretty much anything there is to customise, including different frequency and priority value for different types of pages. For example, you may want to assign to category pages frequency ‘daily’ and priority of 0.8, but you may want to set those to ‘weekly’ and ‘0.5’ on all content pages.