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comparing product and add to cart flow
 
ortsaipekim
Jr. Member
 
Total Posts:  18
Joined:  2007-11-07
 

Excellent job with Magento so far - you are really taking things up a notch in the world of open source e-commerce. I have three suggestions, all relating to the customer-facing UI.

1.Compare Products - seems you are employing a shopping cart type model - people add a few products to their ‘compare’ and then can do a comparison. Seems that a more common model might be to allow the user to simply check a few products that are in the current category/search result and compare right from there. Obviously, this approach doesn’t allow cross-page comparisons, but may be more easily understood and more accepted practice(?) IMO if categorization is done correctly by the store owner (a big if i know) cross-category comparisons are more of an edge case than anything else.
2. Shopping Cart - seems that, in the demo, there is the cart link up top (which leads to the editable or ‘full’ cart), and a ‘mini-cart’ on the right of the page, that displays a summary of the items in the cart, but no cart total or line item prices. My first thought is that an ajax/dropdown cart (like gap.com) would have more utility than this mini cart, especially one that doesn’t give the user the cart total. Obviously, when the user adds an item to the cart, the first goal is to give visual feedback that an item has been placed there. The store may then want to try to upsell more items, or may be the type of store where this type of thinking doesn’t really apply. In the first case, the add to cart button could lead to the full cart. In the second, an ajax cart might be more appropriate. In both situations, clicking the cart linkin the top navigation would lead to the full (editable) cart. If this approach doesn’t work, seems like line item prices, cart total, and shipping calc (popup) would be a good thing to have in the mini-cart, to allow the customer to know the order total as early as possible.

Both approaches above would have the added benefit of eliminating excise on the right banner of the page, and allow the category/product page layouts to capitalize on all the space available.

3. Search - If it doesn’t exist already (didn’t check), some type of synonyms/common misspellings, or google-like ‘did you mean’ functionality would be great to have. Obviously misspellings are a big issue. . . .

Thanks for listening.

Mike

 
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YoavKutner
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Total Posts:  491
Joined:  2007-08-08
 

1.Compare Products - seems you are employing a shopping cart type model - people add a few products to their ‘compare’ and then can do a comparison. Seems that a more common model might be to allow the user to simply check a few products that are in the current category/search result and compare right from there. Obviously, this approach doesn’t allow cross-page comparisons, but may be more easily understood and more accepted practice(?) IMO if categorization is done correctly by the store owner (a big if i know) cross-category comparisons are more of an edge case than anything else.

The way we implemented this feature is just one way it can be implemented in other interfaces of Magento. These interfaces, as we hope, will be added to Magento both by the community and by us, and will allow for different front-end functionality and layouts. We hope that the community will pick up the flag and create innovating and interesting interfaces.

2. Shopping Cart - seems that, in the demo, there is the cart link up top (which leads to the editable or ‘full’ cart), and a ‘mini-cart’ on the right of the page, that displays a summary of the items in the cart, but no cart total or line item prices. My first thought is that an ajax/dropdown cart (like gap.com) would have more utility than this mini cart, especially one that doesn’t give the user the cart total. Obviously, when the user adds an item to the cart, the first goal is to give visual feedback that an item has been placed there. The store may then want to try to upsell more items, or may be the type of store where this type of thinking doesn’t really apply. In the first case, the add to cart button could lead to the full cart. In the second, an ajax cart might be more appropriate. In both situations, clicking the cart linkin the top navigation would lead to the full (editable) cart. If this approach doesn’t work, seems like line item prices, cart total, and shipping calc (popup) would be a good thing to have in the mini-cart, to allow the customer to know the order total as early as possible.

Both approaches above would have the added benefit of eliminating excise on the right banner of the page, and allow the category/product page layouts to capitalize on all the space available.

This has the same answer as for #1

3. Search - If it doesn’t exist already (didn’t check), some type of synonyms/common misspellings, or google-like ‘did you mean’ functionality would be great to have. Obviously misspellings are a big issue. . . .

Although we do not have the ‘did you mean’ functionality, we support synonyms/misspellings along side with redirection on key-words out of the box.

Thanks

yoav

 
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