We have done a fair bit of work and thinking about implementing the Mobile Magento. However I don’t think we can procede at this time for a few reasons.
As a small company the cost is not inconsiderable, and its the monthly/tearly fees that concerns us most. We are a small company running a tight ship....a monthly fee makes no real sense to us, especially if that has to repeated across many devices.
Also the fact that we dont know if, or what any further monthly fees would be for other platforms....Ipad, Googlephone, Windows phone etc may all incur a monthly fee am I right?....Then what about even more devices?
Our other concerns relate to whether customers will actually download an app or prefer to just enter the site via a browser. And then there is the dependency on the whims of Apple and their approval process. We have concerns that paying for the app via Magento can be pulled at any time by Apple.
I understand that for a bigger company the Mobile platform could make sense but as at present our sales and browsing figures on iphone are tiny I just cant see the return on extra sales paying for the cost of signing up. (obviously a bit of ‘chicken & egg’ scenario here).