Total Posts: 4
I would start with 3 things:
1) simplify the frontpage - landing page has to be simple and inviting
2) it is connected with frontpage as well - people should be able to see actual products on the first page (all the other information has secondary importance)
3) -> about the (top) image banners in categories. Make them decsriptive and less product like - I got confused when I saw them the 1st time - they are above “the fold” and look like real products. so, they are misleading - and that means - take them out or change the look. Actually, that place is good for an image with short seo optimised text
p.s. sorry if this review looks harsh - I am pointing out just weak bits, without saying what is nice (i’m too lazy for that)..