Posting in the Magento forums has been disabled pending the implementation of a new and improved forum solution which should better serve the community.
For new questions please post at magento.stackexchange.com, the community-run support site for the Magento community. We will be providing updates on the new forum solution soon. For questions or concerns please email email@example.com.
Is there any way to let a customer choose a default attribute to view when shopping? I’m asking because our client sells merchandise aimed at different universities. For example, the same shirt or dress might come in different colors corresponding to the different universities, so it would be lovely if the customer could choose a default university, and see the clothes in those colors by default.