I will admit that there is nothing over the top about this site. I used the modern them as a base theme and I did very little in the way of changing out css and image. Even with all that being said this site looks dam good! I think this is a perfect example of good use of a premade theme.
Also you may notice that all the titles for the products and the categories are all using a custom font yet are still dynamic and selectable text. Got to love flash.