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1.) Within Magento - create all necessary attributes for a product.
2.) Within Magento - create a product with all attributes, links, photos, etc.
3.) Export this “sample” product into an Excel-compatible format.
4.) Import the sample into Excel, and quickly add another 100 or so products (much faster than doing it through Admin).
5.) Import the 100+-line Excel sheet into Magento.
So I finally find it out.
I think the name Profiles is a little bit confusing. I first tough that it’s only for the system settings.
After checking the function it has some preconfigured “Profiles” for customer or product import.
I’m amazed how flexible this part of the system is.
Hats off for the architecture designers.
Besides it there should be some kind of hint somewhere how to find this functionality.
Export/import is very common function in my opinion.