I use Campaign Monitor / MailBuild for sending newsletters for my clients, they provide easy to use API which can easily be integrated into my clients websites, which I presume I will be able to do with Magento?
In the same way we can select payment providers will you be developing a feature whereby we can select from a choice of newsletter providers?
That would be an interesting approach to the newsletter feature, but probably not what the developers have in mind. It might be a great idea for a user contributed ADD-On module.
I ‘am assuming that magento would have a newletter module built into it that would allow site owners to send their newsletters from the administration area. Customers would have the option of receiving the newsletter when they fill out the form for purchase/account. Also there would be a newsletter subscription form where people can also sign up for the newsletter without purchasing. That would be an ideal set up to get the maximum subscribers.
One HUGE factor in any newsletter module is to have the ability to send (distribute) the newsletter at a speed that does not flood the server. Generally referred to as batch processing, it is used in Expression Engine’s newsletter module. When you have subscriber list in the thousands, you must avoid flooding the server while sending your newsletter. Application like PHP List and DADA Mail both have features where you can set the distribution rate to a stream that is acceptable by your hosting service. All shared hosting services have limits on how many emails an account can send.
Are the developers of Magento building this feature into their newsletter module? It is really a must have feature. Without it newsletter distributions will crash servers and get account owners into trouble with there hosting company.
That’s why I use a 3rd party like MailBuild because the newsletters are sent from their servers rather than mine.
I’ce had a peak at Magento admin and there’s a newsletter system built in but as i mentioned I would prefer to use a 3rd party, so built in integration would be great.
Darren
barney - 13 November 2007 05:05 AM
That would be an interesting approach to the newsletter feature, but probably not what the developers have in mind. It might be a great idea for a user contributed ADD-On module.
I ‘am assuming that magento would have a newlsetter module built into it that would allow site owners to send their newsletters from the administration area. Customers would have the option of receiving the newsletter when they fill out the form for purchase/account. Also there would be a newsletter subscription form where people can also sign up for the newsletter without purchasing. That would be an ideal set up to get the maximum subscribers.
One HUGE factor in any newsletter module is to have the ability to send (distribute) the newsletter at a speed that does not flood the server. Generally referred to as batch processing, it is used in Expression Engine’s newsletter module. When you have subscriber list in the thousands, you must avoid flooding the server while sending your newsletter. Application like PHP List and DADA Mail both have features where you can set the distribution rate to a stream that is acceptable by your hosting service. All shared hosting services have limits on how many emails an account can send.
Are the developers of Magento building this feature into their newsletter module? It is really a must have feature. Without it newsletter distributions will crash servers and get account owners into trouble with there hosting company.
If you are looking to get the most out of email marketing, we recommend integrating with 3rd party products (such as campaign monitor, mailbuild, etc.). Magento’s newsletter system is basic and I don’t expect it will ever provide the same level of reporting and functionality as products that are focused on this segment do.
Our current community site is fully integrated with campaignmonitor, btw
Thanks for the reply that was my question really, I use campaignmonitor with my current sites but was interested to know if you’ll be offering an option in the admin whereby you could choose your prefered provider? i.e. in the same way you can choose a payment provider.
Thanks,
Darren
RoyRubin - 13 November 2007 07:04 AM
If you are looking to get the most out of email marketing, we recommend integrating with 3rd party products (such as campaign monitor, mailbuild, etc.). Magento’s newsletter system is basic and I don’t expect it will ever provide the same level of reporting and functionality as products that are focused on this segment do.
Our current community site is fully integrated with campaignmonitor, btw
Not out-of-the-box initially (although we’ve had a discussion about this internally). It is possible to have a module that will achieve this integration, naturally.
Well Campaign Monitor provide great API so it’s pretty easy to integrate, I guess I’m just being lazy!
RoyRubin - 13 November 2007 07:11 AM
Not out-of-the-box initially (although we’ve had a discussion about this internally). It is possible to have a module that will achieve this integration, naturally.
I wouldn’t be surprised to see someone develop an add-on that fits nicely into Magento, I’ve seen a few companies develop their own Campaign Monitor like systems using the API so it’s probably very doable.
I personally like http://pommo.org/ a lot as newslettersystem, but might consider ‘downgrading’ to Magento’s default system.
To judge that decision I would like to know how it is build up (does it use http://www.swiftmailer.org/ ?): Just how basic is it?
Does it feature throttling of messages? Bounce management and link tracking could be missed. Is there a comprehensive list of it’s features on here somewhere?
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