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Suggestion: Online Marketing and Newsletter-Management
 
PegasusDO
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Total Posts:  3
Joined:  2008-04-01
Dortmund
 

Hi
i have the following suggestions for an expansion of the newsletter-system:

import
I missed a method to import my existing newsletter-Mail-list. The persons on my list are not customers, but they want the newsletter.

extra server for delivering
I have not found a configuration to choose the method to do the mailing.
The best is the configuration for an additional SMTP - Server. So the mass-mailing does not affect the shop system.

Response statistics
It is in my interest to know about
- how many Persons has read my mailing
- how many persons has followed a link from the newsletter (which link and which person)

Bounce Management
Undeliverable Mails should be announced (perhaps mark the persons in the list or make a configurable option to delete the mail automatically)

PegasusDO

 
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manolodf
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Joined:  2008-03-28
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Some people have been tossing around some suggestions, which should manage existing customers as well as people on the newsletter list. The external server would work but really not needed as you can have PHP mail make sure it doesnt affect the shop by sending it on its own time.  If you send an html email you can put code to know how many people red it, and you can make the links in the email perhaps be affiliate style links so that you can see those stats, I have seen this in Marketing Manager for X-cart and I am sure this will be a feature the community or someone will develop for Magento.

Regarding the undeliverable mail, that should be fairly easy, either pipe the return address or make a bucket email address that is checked via POP3 for the emails to delete from the list

 
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jdamph
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Philippines
 

good suggestion. It would be nice to see it on action pretty soon.

-Jd

 
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Ajazza
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Brisbane, QLD, Australia
 

I have started work (planning) on a fully integrated newsletter / marketing tool for magento smile

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adam martin: internet consultant / web developer
contact | adam.martin@internetconsultants.com.au | +61 4 3331 3374 | skype adam.j.martin
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razor
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Total Posts:  1
Joined:  2008-04-17
 

Another alternative is to integrate Magento with something like iContact or Constant Contact. I’ve used iContact in the past, and it is very good. Allows you to design the emails, write them, send them, and track them. Integrating it to magento would be very easy, all it would take is adding a simple form to your store.

Plus and added benefit of using a service vs your store is, you don’t have to worry about crashing the server as a result of sending too many emails.

 
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Ajazza
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I am looking at proper integration, being able to send to people that abondened their carts, people that haven’t logged in after a month etc etc. Auto send out sale specials and on and on and on. smile

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adam martin: internet consultant / web developer
contact | adam.martin@internetconsultants.com.au | +61 4 3331 3374 | skype adam.j.martin
http://www.tweakmag.com - Tweaking and Customizing The Magento eCommerce Platform

 
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newnomad
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Total Posts:  6
Joined:  2008-03-27
 

Ajazza, Do you think pommo (the unique way it filters groups and can have unlimited fields) could inspire you? Do you consider using swiftmailer under the hood?

 
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Ajazza
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Thanks Newnomad - I will most likely be using swiftmailer - will check out pommo - thanks for the links.

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adam martin: internet consultant / web developer
contact | adam.martin@internetconsultants.com.au | +61 4 3331 3374 | skype adam.j.martin
http://www.tweakmag.com - Tweaking and Customizing The Magento eCommerce Platform

 
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lisali
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London, UK
 

Please also consider Aweber!

Thanks!
Lisa
smile

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Ajazza
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Hi there,
Just wanted to let everyone know that I have started work on Tweakmag_Mailer - a full featured newsletter/e-marketing system built for and on Magento. Feel free to throw suggestions / features at me. I will be staging the release of features - so in the beginning it will be quite basic - however the feature set will grow quickly based on community feedback.

Cheers
Adam

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adam martin: internet consultant / web developer
contact | adam.martin@internetconsultants.com.au | +61 4 3331 3374 | skype adam.j.martin
http://www.tweakmag.com - Tweaking and Customizing The Magento eCommerce Platform

 
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lisali
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London, UK
 

Hey Adam - that sounds great!

Please keep us updated!

Lisa

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Dekard
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Joined:  2008-06-03
 

Adam, I like the sounds of this, keep us posted on your work.

 
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sherrie
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Total Posts:  783
Joined:  2007-12-14
Illinois, USA
 
Ajazza - 05 June 2008 01:17 AM

Hi there,
Just wanted to let everyone know that I have started work on Tweakmag_Mailer - a full featured newsletter/e-marketing system built for and on Magento. Feel free to throw suggestions / features at me. I will be staging the release of features - so in the beginning it will be quite basic - however the feature set will grow quickly based on community feedback.

Cheers
Adam

Hey Adam - sounds awesome! How is the work on this going?  Any idea when you will have a first release?

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Current Projects: Gladrag Industries & Aqua Gear Direct • Currently Running: PHP 5.2.5/MySQL 5.0.45/Magento 1.1.3 on HostGator

 
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Ajazza
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Hi there… Sorry I have been working a little slow on this as I have been busy with paid work - we gotta live smile I will keep you all updated through this thread though.
Cheers
Adam

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adam martin: internet consultant / web developer
contact | adam.martin@internetconsultants.com.au | +61 4 3331 3374 | skype adam.j.martin
http://www.tweakmag.com - Tweaking and Customizing The Magento eCommerce Platform

 
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sherrie
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Completely understandable - just curious. smile

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Creativity is falling in love with the world. – Dewitt Jones
Current Projects: Gladrag Industries & Aqua Gear Direct • Currently Running: PHP 5.2.5/MySQL 5.0.45/Magento 1.1.3 on HostGator

 
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Jono
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Total Posts:  17
Joined:  2008-05-04
Sydney
 

I would love to see this extension, with the ability to integrate order and account information to target a list. definitely a hole in magento at the moment. Would be willing to contribute financially also.

jono

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