Why do I love Magento? From a design standpoint… you can literally skin this baby anyway you wish. The Design is TRUELY separate from the code. So CSS fanatics dig in ... The team behind Magento has put a lot of time into developing a smart, savvy system that can deliver results amongst a variety of e-commerce stores. Multiple language support, Multiple stores, Smart browsing via layered navigation, RSS product feeds, tagging and reviewing products, comparing products, product wishlists…. even Product Image Zoom is standard right out of the box. Impressive? Trust me theres more once you pop the hood.