Magento

Magento is a feature rich eCommerce platform. If you had to make a quick pitch to a client, which top five Magento features would make the list?

Here are our favorites:

1. Layered Navigation
2. Multiple site control from a single admin interface
3. Multiple themes and design flexibility
4. Catalog and Shopping Cart price rules (Magento’s rule-based pricing system)
5. Checkout Process - single page checkout and multiple ship-to addresses functionality

We left out some great features from the (short) list such as upgradeability (ability to upgrade without losing customizations), call-center functionality (order creation/editing), Magento Connect (MC) and package/extension distribution through PEAR, amongst many more.

What are your favorites? Let us know in the comments.