Strategic E-Commerce: Making the Right Decisions
Please join Magento Enterprise Partner One Pica and members of the Magento team as they present “Strategic E-Commerce: Making the Right Decisions”, the first in a series of informational webinars entitled “Creating a Total E-Commerce Advantage”.
Big opportunities emerge when you think beyond the platform to create a total online customer experience backed by sound strategy, creative marketing and actionable analytics. We’ll explain how ultimate e-commerce success depends on correctly evaluating the role of an online channel in your overall business strategy and knowing how to capture value at every stage of the purchase cycle from marketing to transactions to service. We’ll share innovative ideas to mobilize your whole company in an integrated marketing and sales model that keeps you one step ahead of your competition, utilizing all the tools and resources of Magento Enterprise.
At the conclusion of this three-part series, which also includes “Going Live: Total E-Commerce Execution”, and “E-Commerce Advantages: Staying One Step Ahead”, you will have learned how to:
- Identify market opportunities and business differentiators that inform your online strategy
- Deploy e-commerce solutions that complement brick & mortar retail and other distribution channels
- Establish a product and merchandising plan to present your lines to your best possible advantage
- Think beyond the sale to total operations (fulfillment, returns, customer service, wish lists and more)
- Be creative about aligning your sales model with your customers’ shopping preferences using Magento features and functionality
- Create buying trends using smart design, targeted promotions and community building
- Gather customer data at every interaction to inform your marketing and promotions strategies
Date: Wednesday, December 16th 09:00AM PDT (GMT -08:00, San Francisco)