In this video we showcase one of the more powerful Magento features, the ability to manage multiple Online storefronts from a single administration panel. This functionality allows an online merchant to centrally manage all facets of a business from one location, while selling through multiple online stores.
The first video goes through the basics of creating a completely separate website within the Magento installation, to be controlled from the same admin. Below are the necessary steps to do this, carried out and recorded on the 0.9.17740 version of Magento:
Please note: This demonstration uses example.com and some symlinks to make the URLs more readable. You may notice the url of the second website switching between http://www.example.com/magento/mainstore/shoestore and http://www.example.com/magento/shoestore - this is why. In a live environment each site will most likely have its own IP, so different domain names could be configured accordingly.
This is Part 1 of 2 videos showing Multiple Websites/Stores. Part 2 will go into more detail about store views and multiple stores under the same website.