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Magento Mania Is Taking Over IRCE

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Join Magento in Chicago for IRCE 2012 from June 5th-8th, where over 8,000 attendees, 175 speakers, and 520 exhibitors will gather to listen to industry thought-leaders, learn best tools and practices to engage their consumers, and hear the latest eCommerce news.

Visit the eBay Family

Magento will be there in full force—with the orange couches, of course--and will be side by side with our eBay family members, GSI Commerce and PayPal! This is your chance to meet with team members from all three eCommerce leaders and discuss how we can help drive your future success.

Keep your eyes out for the eBay hanging halos and visit us at our booths:

Magento, Inc - Booth 1519
PayPal - Booth 1419
GSI Commerce - Booth 1319

Enter to Win Up to $10,000 in Prizes!

Magento Mania is heading to IRCE!  While our booth will be glowing orange, keep your eye out for our partners booths with Magento orange mats throughout the exhibit hall. Participating partners will be giving away two $250 gift cards to a Magento-powered store at their booths during IRCE.

Visit us at Booth 1519 to find out where you can enter to win up to $10,000 in prizes from Ghirardelli Chocolates, Sunfood Super Foods, Colonel Littleton, and Thomas Dean, just to name a few.

Magento Gives at IRCE

After IRCE wraps up this year, the orange couches featured in our booth will be donated to a local Chicago charity by Good360. This is our second time donating the couches in our booth to the local community, the first being at Shop.org 2011, and it will definitely not be our last time.

We look forward to seeing you in Chicago!


The Enterprise Difference – How a Small Investment Can Positively Impact Your Bottom Line

A Webinar Presented by Unleashed Technologies and Magento


The Enterprise Difference – How a Small Investment Can Positively Impact Your Bottom Line

When making the decision to invest in Magento Enterprise, many companies wonder what the added functionality will actually bring them. Join us as we examine the journey of two companies that want to achieve similar goals for their storefront – the only difference being using Magento Community vs. Magento Enterprise.

In this webinar, you will see first-hand how the project scopes differ and understand where savings are found when deciding to opt for Magento Enterprise, including:

  • Saving on development costs for standard features
  • Streamlining order management
  • Increasing conversion with full page caching and powerful merchandising capabilities
  • Improving security with PCI DSS standards and eCommerce best practices

Date/Time: Wednesday, June 6, 2012, 9:00 AM - 10:00 AM PDT

Register for the Webinar

Magento U Summer Schedule 2012

imageGet trained and gear up for the second half of the year by taking advantage of the many courses offered by Magento U. Magento U helps you get the tools, expertise and best practices needed to maximize the value of your Magento deployments. Here’s the summer schedule of courses you won’t want to miss.


Fundamentals of Magento Development
5 Day Classroom course
Designed for both developers new to Magento and for the seasoned developer ready to formalize their Magneto knowledge. In this course you will learn about Magento architecture, MVC and data models, how to work with Magento modules, and how to customize and extend Magento.

Scheduled Classes:

  • June 4 -8 Paris and Los Angeles
  • July 9-13 - Los Angeles
  • July 16 - 20, 2012 - Munich
  • August 6-10, 2012 – Sydney Australia
  • August 20 - 24, 2012, 2012 - Los Angeles

Core Principles of Theming
Live Online Instructor–Led course; 8 sessions from 7am – 9am Pacific
This course is designed for frontend developers, UI developers and producers who will be creating and customizing themes for the Magento platform.

Scheduled Classes:

  • June 4, 5, 6, 7, 8, 13, 14 & 15, 2012
  • July 30, 31, August 1, 2, 6, 7, 8 & 9, 2012

eCommerce with Magento
Live Online Instructor–Led course; 4 sessions from 7am – 9am Pacific
In this course, merchants and business owners get up to speed on the current landscape of eCommerce and where it is heading. Discover how a Magento eCommerce solution can enhance multiple aspects of your business, not just sales in this course from Magento U.

Scheduled Classes:

  • June 11, 13, 18 and 20, 2012
  • August 6, 7, 8 & 9, 2012


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Magento Go: Tips & Tricks to Migrate Your Community Edition Store to Go

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June 13, 2012 I 10:00AM PDT


Webinar: Migrating From Magento Community to Magento Go

If you are in the process of moving a Magento Community website to Magento Go, you'll want to join us for our next webinar. Transitioning your store to Magento Go can be as easy as creating your theme, importing your products and copying a few settings from your Magento Community site. In our next webinar with Go Pro partner, Rocket Web, you’ll learn all about Magento Go and how to migrate your existing Community store to Go. Here are the details of this presentation:

Date: June 13, 2012 10:00AM PDT

Presenters: Matt MacDougall, CEO, Rocket Web, Becky Wardlow, Magento Go Project Manager, Rocket Web and Alyssa Gothelf, Online Marketing Manager, Magento

In this webinar, attendees will learn:

  • The benefits of Magento Go vs. Magento Community
  • How to migrate your theme or go with a new one
  • How to get products out of Community and into Go
  • How to identify configuration changes to copy from Community to Go
Register now

Meet Magento Germany Sets New Record!

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This week the sixth Meet Magento Germany took place in Leipzig, Germany and the whole place was buzzing with excitement as Meet Magento reached a new attendance record with over 550 attendees with merchants, developers, partners and community members! Once again the passion from the attendees and the Magento ecosystem proved that Meet Magento is THE eCommerce event to attend in Germany.

Magento Keynotes & Updates

Bas Nawijn, Head of Sales EMEA, opened the conference with his keynote and talked about the current growth Magento, as the number of Magento stores has doubled in the past year and the range of available extensions grew over 73 percent. Following Bas, Vinai Kopp, Manager of Developer Education & Evangelism, gave a short perspective on Magento 2 and introduced the new versions Magento Community 1.7 and Enterprise 1.12.

More Sessions & Sponsors for Better Networking

This year Meet Magento Germany not only grew its attendance record, but it also featured more sessions and sponsors than ever before, and also provided larger rooms and more exhibition and catering space to maximize its networking opportunities. Attendees raved about the exciting content and increased networking with over 25 breakout sessions in three different tracks provided a range of different topics for merchants, developers and partners and 26 sponsors introduced their products and services in the exhibition area. The first day ended with even more networking at the legendary After Party at Moritzbastei, sponsored by Skrill.

Next Stops: Bargento and Netherlands

The Magento European Tour continues with Bargento in Paris on May 29 and Meet Magento Netherlands on May 30 and we look forward to seeing you there!

Magento Go: Don’t Forget to Sign Up for Tomorrow’s Webinar on Creating Efficiencies

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May 24, 2012 I 10:00AM PDT


Webinar: Sell More, Sell Better - Introducing Your Ultimate Back Office

You've picked the world’s leading eCommerce platform, now choose the leading small business management system to help you sell more and sell better. As a retailer you’ll have orders, inventory, customers and accounts to manage. It’s complicated, but with the right tools in place, you’ll be able to handle it all with ease. In our next webinar with partner, Brightpearl, you'll learn how to create efficiencies within your business. Here are the details of this presentation:

Date: May 24, 2012 10:00AM PDT

Presenters: Chris Tanner, Co-Founder and Head of Product, Brightpearl, Ciaran Cushley, Sales Engineer, North America, Brightpearl and Alyssa Gothelf, Online Marketing Manager, Magento

In this webinar, attendees will learn:

  • Compelling reasons for adopting a fully integrated approach to software
  • The benefits of a 360 degree view on inventory, customers, orders and shipments
  • How to avoid selling more than you can handle
  • How to identify the products where you make the most money
  • How to manage multiple online and offline sales channels to maximize revenue & profit
  • Tour of Brightpearl’s business management software

Register now

Get Ready for the Magento European Tour!

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As the Magento ecosystem is still on cloud nine from all the fun at Imagine 2012 in Las Vegas, the community in Europe is gearing up for some major Magento excitement with three upcoming events! Our excellent EMEA team will be attending each event, so be sure to meet them and ask any of your pressing Magento questions.

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Meet Magento Germany

2012 will mark the 6th Meet Magento Germany and every year this two day conference gets better. The event is sold out to over 500 Magento developers, enthusiasts, partners and professionals but you can still get a ticket to the legendary After Party at Moritzbaste. Be sure to watch all the Magento passion LIVE from Germany at http://live.meet-magento.de
 
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Bargento France

Now on its 7th event, Bargento is the event to attend in France for anyone in the Magento community and will draw over 1,000 attendees. New this year, Bargento will feature free reviews from “Website Doctors,” the meeting of CUMEF, the Magento Enterprise France Users Group, and an After Party! http://www.bargento.fr
 
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Meet Magento Netherlands

The Netherlands will mark the conclusion of the European Magento Tour. The fourth Meet Magento conference in The Netherlands is taking place on May 29-30, 2012, organized by the Dutch Magento community and has become the most important event for all Dutch users of the Magento platform. http://www.meet-magento.nl
 

Be sure to follow them on Twitter for all the updates and photos!

Meet Magento Germany: @meetmagento and #mm12de

Bargento France: @bargento and #bargento

Meet Magento Netherlands: @mm12nl and #mm12nl


The Magento REST API: A Better Way to Integrate Business Applications

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Merchants have been asking for a fast and secure way to integrate more business applications within Magento. We’ve met this request by introducing the Magento REST API as part of the Magento Enterprise 1.12 and Community 1.7 releases.

Noteworthy benefits of the REST API include simplicity, ease of testing and troubleshooting, and better performance. It allows you to manage customers, customer addresses, sales orders, inventories and products using HTTP verbs such as GET, POST, PUT and DELETE. Data requests and responses can be in XML or JSON format.

REST Resources

REST resources are simply the entities or identities that are exposed to the developer. REST defines the identity of the resource via the URI (uniform resource identifier). Each resource has a unique URL address and any interaction with a resource takes place at its URI. The following resources are supported in CE 1.7.0.0.

  • Products: Allows you to retrieve the list of products, create a simple product, and update or delete a product.
  • Product Categories: Allows you to retrieve the list of categories assigned to a product and assign or unassign a category to a product.
  • Product Websites: Allows you to retrieve the list of websites assigned to a product and assign or unassign a website to a product
  • Customers: Allows you to retrieve the list of customers and create, update, or delete a customer.
  • Customer Addresses: Allows you to retrieve the list of customer addresses, and create, update, or delete an address.
  • Inventory: Allows you to retrieve the list of stock items and update a stock item.
  • Sales Orders: Allows you to retrieve the list of sales orders and specific order information.
  • Sales Order Items: Allows you to retrieve the items for a specific order.
  • Sales Order Addresses: Allows you to retrieve billing and shipping addresses for an order.
  • Sales Order Comments: Allows you to retrieve comments for a specific order.

Preparing to Use REST API with Magento

From the Magento store admin panel:

  • Set up permissions to operate with resources for the three different user types: admin, customer, and guest. The admin is the backend logged-in user, the customer is the frontend logged-in user, and the guest is a non-logged-in frontend user.
  • Configure which attributes will be allowed to retrieve or update for the different user types
  • Register the third-party application (setting up consumer) and provide the information to the third-party application.

For a more detailed explanation with sample data, check out our wiki page. As always, we welcome your feedback and are eager to help with any issues you may encounter. Please use our bug tracker and choose the Webservices API from the Category selection.

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