UK parents rejoice: The Football League – the world’s original league football competition – just made it easier to enroll aspiring David Beckhams and Kelly Smiths in their local club’s soccer schools.
Prior to August 2011, parents had to cart their kids (in a minivan, we presume) to various clubs across England and Wales to register them in person for a coaching course. But since The Football League adopted the Magento Enterprise platform, parents can now do it in just a few clicks, from the comfort of their own computers.
Parents can search – and sign their kids up – for Official Football League club soccer schools based on location, date, age group and activity. And they can pay for it in one single transaction through a synced, centralized website built and supported by Magento Solution Partner Session Digital.
The switch to online registrations put an end to processing tons of paperwork, which made life easier for Mother Nature’s forests and for the clubs’ soccer school administrators. It also helped to generate nearly £15,000 in revenue for The Football League’s participating clubs in the first few months. Now that’s a big win.
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