Sweet Success: Doubling Conversion and Order Size on Cyber Monday

Start with sweet Vermont butter, fresh local cream and pure Belgian chocolate...craft ingredients into small batches of irresistible treats...then offer these treats to chocolate lovers everywhere. That’s Lake Champlain Chocolates’ recipe for success. Their premium products are available throughout the US at specialty food and gift stores, upscale hotels and inns and at three company-owned stores in Vermont.

When it came time for Lake Champlain Chocolates to update their website to keep pace with growth, Magento Enterprise was at the core of the solution.

Magento Solution Partner Grand River designed and implemented the new site, which delivers an upscale shopping experience that effectively conveys Lake Champlain Chocolates’ premium brand. Grand River implemented several customizations, including a checkout feature that enables shoppers to easily ship products to multiple addresses on multiple dates.

Double the Conversion, Double the Order Size

The new site doesn’t just make your mouth water; it also converts shoppers into buyers, as evidenced on Cyber Monday 2011. Lake Champlain Chocolates’ conversion that day reached 16.44%, more than twice their conversion rate on the same day a year earlier. Average order value doubled as well.

Sweet success indeed!

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