Magento congratulates Gold Solution Partner Precision Dialogue for being recognized as a “strong performer” in a Forrester Wave Report.
Forrester Research, Inc., a leading global research and advisory firm, recently released a report titled “The Forrester Wave™, Customer Engagement Agencies” (Q4 2012). The report focuses on a new breed of company that has emerged in recent years, customer engagement agencies (CEA).
Forrester defines CEAs as agencies that focus on defining customer-oriented business strategies and mapping them to tactics and execution. They help clients maximize customer profitability and optimize customer experiences by applying data and analytics to every interaction.
Forrester invited more than 50 agencies that deliver cross-channel, data-driven customer engagement strategy and services to participate in the study. Precision Dialogue was one of only 13 companies to be featured in the final report. Using a combination of client surveys, detailed case studies and executive briefings, participants were evaluated based on current offering, strategy and market presence.
Precision Dialogue (known as Metrics Marketing before November 1st) finished as a "strong performer." The report provided the following assessment of Precision Dialogue's capabilities: "Clients praise the agency's strategic thinking across marketing, operations, and customer management, which it supports with rigorous ROI-backed business rationale."
Precision Dialogue received the highest scores among all participants for business strategy capabilities and among the highest scores for analytics capabilities and technology integration. Precision Dialogue is the only Magento Solution Partner to be recognized in Forrester’s Customer Engagement Wave Report.
To download a complimentary copy of the report, please visit http://www.precisiondialogue.com/forresters-cea-wave-report.
Congratulations Precision Dialogue!