Outdoor Research (OR) is a Seattle-based company that creates, manufactures and sells equipment and clothing for mountain climbers, skiers, hikers, and other “human powered adventurers.” For close to 30 years, the brand has had a fanatical following among hardcore outdoor enthusiasts.
OR envisioned an eCommerce store that would allow them to appeal to a wider, more casual market. The company enlisted Magento Gold Solution Partner Gorilla to make it happen. Making use of Magento Enterprise’s dynamic flexibility, Gorilla created a site full of breathtaking natural imagery, adventure-filled videos, and interactive features. In addition, developers designed the site’s new VIP section to automatically give especially active members special perks, discounts, and offers.
The results were nothing short of astounding. There was an almost 9% increase in overall site visits, and average order value jumped 19%. Site drops after the first page decreased by 8.25%, the store experienced its 3 highest traffic days ever, and there was a 46% increase in sales through the VIP channel.
It seems the adventurers at Outdoor Research have finally reached the top of the mountain.
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