Magento Blog

One Platform. Two Partners. Ten Thousand Villages.


Ten Thousand Villages is one of the world’s largest Fair Trade organizations. With more than 70 retail outlets throughout the United States, this merchant provides a marketplace for artisans from all over the world.

When Ten Thousand Villages decided to relaunch its site for the 2011 holiday shopping season, they selected Magento Enterprise as the platform and turned to Magento Solution Partner CorraTech to implement the new store.

As part of the move to a new platform, Ten Thousand Villages wanted to preserve and improve the successful email-marketing solutions that they had developed with Listrak, a Magento Industry Partner. By working together closely, the combined CorraTech and Listrak teams were able to integrate Listrak’s services – including Customer Purchase Metrics and Shopping Cart Abandonment – into the new site without a hitch.

CorraTech made numerous customizations to Magento including expanding the native gift registry functionality. CorraTech also took advantage of Magento’s native multi-store capability to provide over 80 separate sites for Ten Thousand Village’s individual stores, all running on the same instance of the application. This enabled shoppers to see product availability by physical store location.

Visit to see experience the great result of working with the right partners and platform. While you’re there, buy something and support this great fair trade retailer!

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