It’s often been said that the secret of success is knowing when to run with a good idea. The Eat’n Park Hospitality Group certainly feels this way. When the organization noticed how many of its restaurant customers were raving about the “smiley face” cookies served at the end of meals, they wasted no time in launching a brand new company to sell the treats nationwide.
In fact, they moved so quickly that their online presence couldn’t quite keep up. At first, their site consisted of little more than a simple shopping cart. It soon became clear that they needed something much more robust to handle their expansion.
Eat’n Park selected Magento Gold Solution Partner Lyons Consulting Group to build an enhanced website on the Magento Enterprise platform. The result is an interactive eCommerce store that lets users select their own combinations of size, shape, icing, and colors; displays images of the custom cookies; and recommends the best shipping method to ensure maximum freshness.
Since launching the new site, the Smiley Cookie Company has experienced year-over-year triple-digit growth, fewer cart abandonments, more visits, and higher conversions. Success has never been so sweet!
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