Learn tips and strategies you can use to drive repeat sales and brand loyalty
Not long ago, customer engagement meant attracting customers with great deals and then moving them as quickly as possible to checkout. These days, customer engagement means using social media, personalized shopping experiences, and targeted interactions to build lasting customer relationships.
|The idea is that, when merchants are able to engage customers on a personal level, those customers are more likely to buy. Highly engaged customers tend to be more loyal, and will recommend brands and products they like to their friends and family.