Customer segmentation is the art of grouping customers together based on certain shared characteristics or behaviors. At it’s most basic, customer segmentation can help you increase profits by targeting customers with personalized promotions and special offers. More advanced customer segmentation strategies can help you make the best use of your marketing resources, identify promising new markets, and increase overall customer satisfaction and brand loyalty.
Successful customer segmentation starts with collecting and analyzing customer data. But there’s more to customer segmentation than grouping customers demographically. Our latest eBook, Identifying Your Most Profitable Customers: An Introduction to Customer Segmentation outlines the steps and strategies to:
The more you know about your customers, the more you can give them what they want—and the more likely they are to keep coming back. Download our latest free eBook so you can start implementing successful segmentation strategies today!