Magento Blog


Merchants Rev Their eCommerce Engines for Holiday 2013

Savvy brands know that, during the holiday rush, performance and speed are key to keeping customers happy. That’s why we’re excited to see so many merchants taking advantage of the performance and speed gains in Magento Enterprise Edition 1.13 just in time for the holidays.

image Charlotte Tilbury – Designer Cosmetics
Magento Solution Partner – Space48

Makeup Artist Charlotte Tilbury (Vogue, Vanity Fair, LOVE and V Magazine) just launched her signature line of cosmetics in September, both online and in store at Selfridges, London, and an online countdown timer that had customers aching with the suspense. Magento Enterprise Edition 1.13’s fully customizable features enabled them to create reviews that allow customers to add their skin, hair and eye color, and access to easy bundling tools for a variety of shop-the-look options, one of Tilbury’s biggest asks. The platform also handled the massive peak of launch traffic quite nicely.
 
image Hawkin’s Bazaar – Toys and Gifts
Magento Solution Partner – Redbox Digital

Hawkin’s Bazaar began selling its “unusual” toys and gifts via mail order in 1973 and has since grown to operating 27 brick-and-mortar locations, and, of course, a fantastic Magento Enterprise Edition powered website. They upgraded from version 1.12 to 1.13 just after we released it, and they have already seen significant improvements in site stability, and decreases in requirements for performance and infrastructure.
 
image MicroScooters – Scooters and Scooter Accessories
Magento Solution Partner – Screen Pages

When two entrepreneurial mums with little business experience approached a Swiss based scooter manufacturer about launching distribution in the UK, it wasn’t an easy sell. Somehow, they got the contract and, slowly, but surely, they got their scooters and accessories into the hands of nearly a million children and adults. Upgrading their Micro Scooters site to Magento Enterprise Edition 1.13 gave them a host of improved features including stronger promotional and product-bundling capabilities, improved transactional functionality for customers, and better flexibility and control in content management. Since launch, conversions are up 10% YOY, and revenues are up 30%.
 
image YOU Beauty Discovery – Beauty Products Club
Magento Solution Partner – Redbox Digital

The Sunday Mail launched online beauty club YOU Beauty Discovery in August to help customers choose the right products with a try-before-you-buy option. For a small fee, club members receive monthly samples of products from hair care to cosmetics. One of their primary goals in upgrading from Magento Community Edition to Magento Enterprise Edition was the ability to do events, but they were also looking for scalability. With brilliant performance so far, they’re confident they can build to 100,000 members over time.
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