[Magento] is a robust e-commerce application, and it’s free to download. With Magento, sellers can manage multiple stores from one location, and shoppers can make side-by-side product comparisons and read customer reviews. Unlike most open-source software, Magento is relatively easy to use. Plus, it was designed to be simple to customize, so you can add or create new functions and features.
”If You Build It, They Will Shop”, Inc. Magazine, 9/2008