Magento

We are pleased to announce a collaborative partnership between Varien and Parallels (formerly SWsoft), a company well known for providing virtualization and automation solutions (including the Plesk Control Panel) to more than 10,000 hosting providers who collectively serve more than 12 millions domains worldwide.

Through the partnership, Parallels will make Magento available to end users as a one-click installation by providing the eCommerce software through their Parallels Service Provider Channel to hosting providers such as 1&1, Host Europe, and Cohaesio.

Roy Rubin, Founder and CEO of Varien, said of the new partnership: “Parallels is the #1 leader in hosting automation/SaaS software, so we are very happy to align with them and provide Magento to potentially up to millions of end users.”

Soeren von Varchmin, Vice President of Parallels, SaaS and Service Providers International, added “We believe that Magento is a fantastic and valuable eCommerce solution that complements the growing portfolio of APS applications that our service providers will offer to their SMB and SoHo customers.”

Magento will first be packaged by Parallels into the Application Packaging Standard (APS) format and certified before being made available through the Service Provider Channel.

Parallels will also highlight Magento at the upcoming Parallels Summit 2008, to be held in Washington, DC, May 19-20, 2008. More information on the Parallels SaaS Program and the APS standard can be found on the Parallels SaaS website and at APSstandard.com.