Magento

Jack Wolfskin, the world’s leading outdoor brand and the largest sports franchiser in the German market, has launched a new online store. Featuring a novel navigation concept and advanced selection of product variants, customers are able to find their desired product within seconds; matching accessories are suggested and browsing the catalog is encouraged by the friendly interface. Additionally, a strong focus was placed on performance and short loading times.

Visions, a Magento platinum partner, extended Magento’s layered navigation model to enable filters to be applied to the entire category tree; customers can now select, for example, that they wish to be shown children’s clothing while browsing the store. It is always possible to change filters with just one click, of course. This enables the customer to focus directly on the products interest, rather than having to check each product page individually for suitability. Category pages already indicate the color variants available for each product; a variant can directly be selected through a mouse over as the default choice on the product page.

Jack Wolfskin regularly observes traffic peaks, especially when new catalogues are launched. Visions could offer a high performance, highly scalable cluster architecture to Jack Wolfskin that can handle such traffic patterns effortlessly. In addition to the infrastructure solutions, Visions optimised database queries to suit the specific catalogue data of Jack Wolfskin, improving performance further. Dimitri Gatowski, CTO at Visions, is pleased: “In this configuration, Magento can handle hundreds of requests per seconds”.

“Magento’s out-of-the-box functionality is impressive and already covered many Jack Wolfksin requirements,” says Thiess Rathjen, e-commerce project manager at Globetrotter, “and where this was not the case, existing functions could be extended to cover our needs rather than having to be rewritten from scratch”. Added or improved features include product recommendations, wish list functions, recently viewed products panel and search with highly relevant results, as well as many others.

Read the full press release issued by Visions New Media