The formula is as simple as impressive: The less you pay for your eCommerce system the more profit you get from your business. That’s why the new open source eCommerce platform Magento is currently taking off like a bat out of hell. Combining the flexibility of Open Source technology with all features needed within a modern eCommerce solution and the lowest TCO in the market it gives businesses top flexibility, functionality and ROI. Using Magento business owners can choose from different pricing and support models: starting from a free basic version using community support up to professional support services. Magento has been launched in Summer 2007 by Varien, one of the most experienced players in the Open Source eCommerce market with headquarters in Los Angeles, CA; USA. We talked to Varien CEO Roy Rubin.