Magento Blog


Interview: Brilliant UK on Space Craft International

With the most common eCommerce requirements like product catalogues, stock control, reporting etc prebuilt into Magento, it saves us a lot of valuable time.

Usman K. Sheikh, Managing Director, Brilliant UK


Can you tell us a bit about your company?

Brilliant UK are a London based creative digital agency specialising in eCommerce and CMS based websites. Our clients include Universal Music, Ikea, Tesco, Ubuntu and the English Tourism Board.

What technologies are currently implemented / integrated in the frontend and behind-the-scenes?

For each website that we develop, our primary focus is always on what our client is trying to achieve. Once the objective is clear then we look at the available technologies like Flash, jQuery, AJAX and our good old CSS to develop a frontend which accomplishes the task. For Space Craft, we have used a combination of these technologies.

Why did you choose Magento for the project?

Magento provides an excellent platform for most eCommerce requirements. Before Magento was launched we were used to developing bespoke eCommerce solutions for our clients. However, now we can concentrate our efforts more on developing new features which enhance the user experience and increase conversions for our clients. With the most common eCommerce requirements like product catalogues, stock control, reporting etc prebuilt into Magento, it saves us a lot of valuable time.

Would you recommend enterprise companies use Magento?

I think that’s hard to say without looking at individual requirements. Each company is unique and so are their requirements. As I said previously, Magento comes standard with majority of the most common features required for any eCommerce website. If you’re looking for a solid eCommerce platform which is supported by the open source community, then I don’t believe there is any other system superior to Magento currently available in the market.

What are your future plans with Magento and the site?

We, as an agency, are backing Magento as our main eCommerce platform and are planning to develop custom modules and add-ons which enhance the core functionality provided by Magento. Space Craft International are a fantastic client to work with and we intend to have a long-term relationship with them developing their online presence in the years to come.

Any recommendations for people evaluating Magento?

I think Magento pretty much speaks for itself! If you look at the versatility in the websites developed using this platform then you will get an idea of its potential. I would however recommend that if you want to get the best results then it’s best to use a specialist agency both for the implementation as well as the hosting environment. This would ensure that your website is delivered for optimal performance.

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