Everywhere you look, social shopping seems to be exploding in the world of eCommerce. That’s why, in true Web 2.0 fashion, Magento will support the tagging of products in your online store. Tags, essentially one-word descriptors that act as keywords, can be assigned by logged-in users to any product in any category, helping your customers organize and remember the products they’ve seen as well as aiding you in adding to things like search engine keywords.
Under each product, the shopper will find a small button labeled “Add a Tag.” They can add as many of these as they wish, and are even able to view a “My Tags” page in their personal account. Others enjoying your store will be able to benefit from these taggers well, allowing them to click on the user-generated keywords and browse through all of the products that include that tag. Not only that, but the administrator has complete control of the keywords, which have to be submitted for review before being included in a product’s current tags. Once a word is approved, however, users can keep using it without it having to go through an administrator, saving you time and resources.
In short, it’s the implementation of social shopping made easy.