Customers value convenience above all else when shopping online, and focus on getting exactly what they want as fast as possible. Large companies like Circuit City or Wal-Mart help customers quickly compare attributes with product comparison tools, giving them a time-saving advantage over a similar medium-sized business whose customers are forced to manually compare. With Magento's Product Comparison feature, however, customers can quickly and easily compare products and their features, giving your site Fortune 500 functionality without the huge price tag.
You can simply define any of the product's attributes as "comparable" in your catalog. Then shoppers will be able to check a comparison box, adding and removing products at their leisure. Finally, when the consumers are ready to compare, they click "Compare Cart" to see an easy-to-read graph showing them exactly what product has the attributes they need. Not only that, but the user can print the comparison for later reference.
No more abandoned carts left by customers simply comparing features, and no more confusion about the availability of certain attributes with certain products in your store. It's all laid out for you and the consumer, making it easier than ever for customers to quickly complete a sale with a smile on their faces.