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Inside Magento #3 - Layered Navigation

What is Layered Navigation? Well it's what makes drilling down into categories easier on your customers and implementing this on your site will be incredibly quick with Magento. When a customer is browsing through your site they need to find the products that interest them as fast as possible or you won't make the sale. And when confronted with a category containing 60 products spread across multiple pages most customers will simply throw in the towel. Give them the option to filter by what interests them though, whether its price, color or any other aspect of the products, and you can show your customers what they want and raise conversions. Now, layered navigation isn't anything new, but the implementation of it on Magento will be incredibly fast and easy. Simply install the Layered Navigation Block on any pages you want this filtering. Once you have the block installed it will display the filters you have set for the products on that page. We can't get into how the filters will be setup on the backend of the site quite yet, but trust us, it will be easy. Want to be the first to know the details? Just sign up for the newsletter and you will know as soon as we release Magento to the public. And let us know in the comments what features you would like Magento to include.
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