All the functionality in the world won't help if your site does not embody your brand and communicate your business through the site design. With template designs your site will appear to be the same as hundreds of others on the web, the only difference will be your logo in the corner.
So how does Magento allow you to maintain complete control over the design of your site? We developed Magento using an architecture (model-view-controller or MVC if you're interested) which keeps the design and the logic of the site separate.
What does this mean for you, the online business owner?
- There are no limits on how your site appears. You can place elements (which we call blocks) wherever you want and your site will still function the same.
- You can create different landing pages for different visitors. Target first-time customers with special promotions and show returning customers recommended products.
- Create different product pages for different types of products. Place more information for your electronics section and load the textiles section with pictures.
With Magento you will have total control over the look-and-feel of every page on your site.