Guide to Magento SEO


Magento has been out of beta for over a year now, and the community is rapidly growing. One of the concerns of many Magento users and general webshop owners is SEO. Although Magento is already very SEO friendly when installed, there are a lot of things that can still be improved upon. I’ll be working directly with the Magento Team and the community in an effort to streamline the SEO efforts.

That’s why we have decided to form a new team: the Magento SEO team, of which I’m now the first member. By now you might wonder who I am, well my name is Joost de Valk, and I’m an online marketer and SEO from the Netherlands. If you’ve done anything with WordPress you might have seen my work in that community.

I run a site called Yoast, and on that site, Joachim Houtman and myself have just released our first major Magento SEO guide for the community to use. We’d love to hear all your feedback, either here or on the announcement post.

I’ll be writing monthly columns on Magento SEO here on the Magento Blog which should also help you to improve on the SEO of your Magento installation.