The Seven Forgotten Pages of Magento and How to Optimize Them
Magento Enterprise Edition’s growing popularity as an eCommerce solution stems, in part, from its robust set of features and tools, making it an ideal platform for businesses of all sizes. Out of the box, its powerful, flexible options allow developers and businesses to seamlessly fulfill a wide range of eCommerce essentials, positioning these sites for growth and scalability.
However, with some creative customizations, your Magento Enterprise Edition store can be further optimized by updating these seven, “forgotten” pages.
POPULAR MAGENTO PAGES FOR SITES (based on aggregated data)
Empty Shopping Cart
Occasionally, customers find their way into a shopping cart that doesn’t have any products in it. This Empty Shopping Cart page is a great place to include a call to action or an incentive that would keep customers on your site and drive them to purchase. As a bonus, this will also contribute to brand building.
An example of a call to action is to cross-sell and upsell, or to show them items from their wish list that are on sale. To incentivize customers to purchase, try a coupon discount towards their purchase.
Empty shopping cart without targeted incentives to customer
Empty shopping cart that offers an “Easter egg” discovery of discount code
About The Author: Based in New York City, Pixafy is a team of expert developers with deep experience developing world-class websites and applications, leveraging the latest technologies, content management solutions, open source platforms and web standards to solve any challenge. Pixafy takes the mystery out of web development, while helping clients whose businesses need technology, but may not be proficient in technology themselves. The team shares some of its insights via its daily blog posts. Pixafy recently launched HERCULO, a managed hosting solution that focuses on platforms such as Magento. Follow Pixafy on Twitter @Pixafy.