Segmentation Made Simple
Are you considering or already running the new Magento Enterprise Edition v1.6? Are you taking advantage of the powerful Customer Segmentation features? If not, you’re missing out on some great new functionality which can really help increase your conversions and average order value.
After using a personalized recommendation service for its website, WineEnthusiast.com boasted a 200 percent increase in conversion rates and a 9.8 percent increase in conversion rates for product recommendations, according to a MyBuys case study.
If you’re interested in learning about more this great new feature, then head over to eCommerce Developer where our Enterprise Partners Guidance have contributed a great introduction to what Customer Segmentation means and how you can take advantage of the powerful new targeted marketing tools in the latest version of Magento Enterprise Edition.